Judul : Identity Politics In Indonesian Advertising
Seri : ISBN 978-979-21-3353-0
Pengarang : Ratna Noviani
Terbit : 05-07-2012
Halaman : 280
Yang Berminat Bisa Hubungi ke Cp : 081804281351 / 085713733627, / 08122779457, Pin BB : 52899683 / WA:088802811233
Sinopsis
The political transition and its interplay with the way in which cultural identities/differences are defined and redefined in Indonesian society have contrived an interesting and particular narrative about Indonesia. This study is set out to reveal such narrative through the eyes of television advertising. It is aimed not only to examine how advertising articulates and reproduces dis-courses about identity/difference in line with the socio-political transition in Indonesia, but more importantly, this study is purported to reveal how an approximately 30-second narrative within a television advertisement could raise ideological discourses on issues of identity/difference and, thereby, play pivotal roles in a highly changing society in terms of construction of cultural identities/differences.
